Small appliances ushered in the spring

Small appliances ushered in the spring

During COVID-19 once made most consumers "without leaving home", but the small home appliance industry ushered in opportunities. According to the Financial Associated Press,the growth of small household appliances in the kitchen is particularly obvious. Commodities such as heating lunch boxes and rice cooker have achieved significant growth against the market, becoming a bright spot during the epidemic.

CITIC Construction Investment stated that during the epidemic period, the small home appliance sector was the most stable. Small home appliance products have the characteristics of low unit price, no installation and easy distribution.So that it can rely on online channels to hedge the damage caused by the epidemic. 

Driven by multiple elements such as the new generation, single economy, lazy economy, mother and child, and aging,The market segment of small household appliances has become more apparent. From the perspective of market segmentation, the current trend of small appliances is shifting from mature categories to emerging categories.

Although the market size of emerging small household appliances is far less than that of traditional categories, the characteristics of creative design, intelligent technology and high appearance value have brought non-profitability to emerging small household appliances.