Relay customer feedback refers to the process of actively collecting and passing customer feedback from one point in the customer journey to another, or from one team to another, within an organization. It’s more than simply asking for opinions; it involves collecting, processing, and applying feedback to improve products, services, and overall customer experiences. The term "relay" in this context suggests that feedback is transferred through a chain of communication, ensuring that insights are passed efficiently to the relevant decision-makers.

    This type of feedback can be gathered through various channels, such as surveys, email responses, in-app prompts, or even direct communication with customer service teams. The goal is to ensure that customers' opinions are relayed swiftly to departments that can make meaningful changes, such as product development, marketing, or customer support.