exploring relay product development： a collaborative approach to innovation
Release time:2025-12-08 22:33:28
Relay product development is an evolving methodology that emphasizes collaboration and a phased approach to creating products. Unlike traditional linear models, the relay model breaks down the product development process into distinct stages, with each stage handled by different teams or specialists. This relay-style method ensures that the product progresses smoothly while leveraging expertise at every handoff, much like a relay race where runners pass the baton to each other.
What is Relay Product Development?
Relay product development can be understood as a process where different teams or departments take responsibility for specific stages of product development. These stages may include ideation, design, prototype development, testing, and final production. The key is that at each stage, one team passes the product to the next, ensuring continuous progress with minimal delays. This model relies heavily on clear communication and coordination between teams.
One of the biggest advantages of this approach is that it allows each team to focus on its area of expertise. By having distinct phases, a product development project becomes more manageable, and responsibilities are clear. Moreover, because each team works in parallel rather than sequentially, time can be saved, and there is greater flexibility in adjusting designs or strategies based on real-time feedback from earlier stages.
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