Relay customer feedback is a tool designed to facilitate the collection of customer opinions in real time. It allows businesses to understand customer satisfaction levels, pinpoint areas of improvement, and track changes over time. This feedback can come in various forms, such as surveys, ratings, reviews, and direct comments, enabling companies to gather qualitative and quantitative data that informs decision-making. Relay systems are typically integrated with various channels, including websites, mobile apps, and even social media, to ensure comprehensive feedback collection across multiple touchpoints.