Relay Product Development is a dynamic approach that focuses on creating products through short, iterative cycles. The core of this methodology lies in the idea of cross-functional teamwork and agile development. The term "relay" signifies a relay race, where each team or department "passes the baton" to the next, ensuring that everyone in the organization is involved in the product development journey. This constant flow of communication and collaboration between teams helps streamline decision-making processes and fosters innovation.

    The relay nature of the approach also means that development happens in quick, small sprints. The product evolves continuously, with frequent feedback loops allowing for constant adaptation. This contrasts with traditional product development models, where teams work on products for extended periods before releasing a final version.